Make the work that you put into your next event work for you - before, during and after the event takes place. Get the maximum oomph for your efforts with careful planning and considerations for your CRM. Use these 5 tips as a guide to your most successful event yet, and the many more to come:
“What’s the best email marketing provider for Salesforce?” It’s a question that tops LinkedIn forums and Success Community boards every month. There is no perfect solution for all companies; individual needs and usage drive compatibility. But recent developments have propelled Exact Target to the forefront. Here we’ll take a look at Exact Target and its role within the Salesforce universe.
Salesforce email marketing providers can be broken down into three major groups: budget, mid-range and automation. Budget includes all within the Mail Chimp and Campaigner realm - cheap and you get what you pay for. Mid-range can vary quite a bit on performance and price.
It’s the season of the Olympic games! For any small business, especially restaurant and retail, it’s a tempting time to go promo-crazy and start hosting “Yogi Summer Games” or the “Knitting Olympics”. Case in point, the recent brouhaha over Ravely’s use of the word “Olympics”. For any small business, staying in the know can mean the difference between a great campaign and a lawsuit.
A few guidelines to consider:
Question of the Week: Finally got my CEO to approve the Group Edition and now he wants me to prove the value of Salesforce for our marketing efforts before even considering upgrading. Are there even any marketing resources on group level?
For any sales-heavy organization, the Salesforce investment is an easy one. For most of our clients, we recommend augmenting that with a robust mass email marketing platform. It can be a standard service, like Vertical Response, Exact Target or iContact or something more heavy duty like HubSpot or Genuis that includes lead intelligence and web analytics.
However, considering the budget limitations of many businesses, there are two times when we highly recommend utilizing the Salesforce mass email marketing tools temporarily.
Nothing beats in-person networking, but after a 2-hour cocktail hour pitching your wares, you realize quickly that growing your business is a two-pronged approach. Which is where LinkedIn comes in. Everyone is ON LinkedIn, but chances are you aren't maximizing your usage. Take it to the next level with a few of our basic profile tips and how to keep that connection to your CRM.